When it comes to investing, there’s only one thing we can be sure of: no one can predict what will happen in the market.

Despite the countless investment concepts, books, and data available, we aren’t very good at predicting when the market will go up and down. For example, in 2007, Goldman Sachs’ chief investment strategies predicted that 2008 would be a great year for the economy and that the S&P 500 would climb 14%. In 2008, a severe economic recession hit the stock market—and the world—and it took several years to recover.

What we are saying is that no matter how many data points, geopolitical analyses, expert opinions, and astrological charts we have to work with, history shows we’re not very good at predicting the future. The world is complicated, forces are unseen, and markets are volatile.

Why are we telling you this? 

Our advice to investors has always been to expect rough patches in the market, don’t be surprised by them, and stick to your plan. But we also know it’s hard not to panic when the market moves erratically. You’ll want to buy more when it skyrockets—and you’ll want to sell everything when it goes down! This is what is known as emotional investing. 

Emotional investing occurs when investors make decisions based on strong emotions, such as fear, greed, euphoria, or panic, rather than rational analysis and evaluation. This can lead to impulsive and irrational choices that may not align with the investor’s long-term investment goals. These investing choices are more reactive since the investor bases them more on market volatility and swings than on fundamental analysis and study.

Emotional investors also make choices based on what others are doing, such as purchasing a specific stock if others are doing the same (herd mentality). Impulsive judgments based on short-term market changes are indications of emotional investing, which ignores basic principles, including asset allocation, risk tolerance and diversification.

Mistakes People Make When They Invest Emotionally.

  • Trying to time the market: Emotional investors often try to predict when to buy or sell investments based on their emotions. They may buy when prices are high due to excitement or sell when prices are low due to fear. However, predicting short-term market movements is difficult and can lead to poor investment outcomes. Emotional investors may miss out on potential gains by selling during market downturns or buying at inflated prices during market peaks.
  • Reacting to market news: Emotional investors tend to make impulsive investment decisions based on news events, especially negative ones. They may react quickly to sensationalised headlines or short-term market fluctuations without considering the long-term results of the investment. This reactive behaviour can result in buying or selling without considering the fundamentals of the investment.
  • No diversification: Emotional investors often put their money into a single stock or industry due to emotional attachments or FOMO (fear of missing out) on the investment. This lack of diversification in investor portfolios increases the risk of losses if the specific investment performs poorly. A well-diversified portfolio spreads investments across different assets and can help reduce the impact of one investment’s performance on the overall portfolio.
  • Ignoring fundamental analysis: Emotional investors overlook the importance of analysing a company’s financial health, earnings potential, and market position. Instead, they may rely on rumours, grapevine, or emotional biases when making investment decisions. This can lead to investing in companies without strong fundamentals or missing out on solid investment opportunities.

How to Avoid Emotional Investing 

Emotional Investing Risevest
  • Automate Your Investing decisions

One of the easiest ways to keep emotions out of your investing decisions is to make your decisions before emotions get involved. Automating investments by making regular contributions to your plans or setting up automatic withdrawals if you’re already retired can help simplify the process and remove emotions from the equation.

One benefit of automating your investment decisions is that it instilsinstills discipline in your financial strategy. By setting up regular contributions to your investment accounts or automatic withdrawals for retirement, you establish a consistent pattern of saving and investing. This disciplined approach can help you stay on track towards your financial goals, regardless of short-term market fluctuations.

Moreover, automation can serve as a form of psychological insulation against the noise and hype of the financial markets. When you automate your investments, you’re essentially committing to a predetermined plan, which reduces the temptation to react impulsively to market news or fluctuations. This can be especially crucial during times of market volatility when emotions are running high and investors may be prone to making irrational decisions.

Additionally, automation can save you time and effort by streamlining the investment process. Instead of constantly monitoring the markets and manually executing trades, you can set up your investment strategy once and let it run on autopilot. This frees up mental bandwidth that you can allocate to other important aspects of your life, whether it’s advancing your career, spending time with family, or pursuing personal interests.

  • Block the Noise

When a financial or economic crisis hits, the barrage of information can be overwhelming, and it’s easy to get caught up in the panic and frenzy of the market. However, it’s crucial to maintain a level head and stick to your long-term investment strategy. Remember, market downturns are a natural part of the economic cycle, and they often present opportunities for those who remain disciplined.

Instead of reacting impulsively to every piece of news, take a step back and assess the situation objectively. Review your investment goals, risk tolerance, and asset allocation to ensure they align with your long-term financial objectives. By focusing on the fundamentals and staying true to your strategy, you can avoid making emotional decisions that could jeopardize your financial future.

Additionally, consider diversifying your portfolio to spread risk across different asset classes and geographic regions. Diversification can help mitigate the impact of market volatility and reduce the overall risk of your investment portfolio. By maintaining a diversified portfolio tailored to your individual needs, you can better weather market fluctuations and stay on track to achieve your financial goals.

  • Avoid market timing

One common emotional reaction people might have when it comes to investing is in response to a deteriorating economy. If you think the economy is headed for a recession, you might think that you should sell your stocks to avoid losses when the economy is down and then buy them back before things improve. But in reality, this is extremely difficult to do.

Attempting to time the market in this way requires not only predicting economic trends accurately but also foreseeing how the market will react to those trends. However, the market’s response to economic news is often unpredictable and can be influenced by various factors such as investor sentiment, geopolitical events, and unexpected developments.

Moreover, selling stocks during a downturn means realizing losses, which can be emotionally challenging for you. It’s natural to feel a sense of panic or fear during turbulent market conditions, but succumbing to these emotions can lead to impulsive decisions that may harm your long-term investment goals.

Instead of trying to time the market, a more prudent approach is to focus on the fundamentals of investing, such as diversification, asset allocation, and a long-term perspective. History has shown that markets tend to recover from downturns over time, and staying invested through periods of volatility can lead to better outcomes in the long run.

Additionally, rather than reacting emotionally to short-term market movements, you should stick to your investment plan and rebalance your portfolio periodically to ensure alignment with your risk tolerance and financial objectives. By staying disciplined and avoiding knee-jerk reactions, you can navigate market downturns with greater confidence and resilience.

  • Focus on your Long-term plan

It’s crucial for you to understand that market volatility is a natural part of investing. While the overall trajectory of major indices like the S&P 500 may appear as a steady climb over the years, closer inspection reveals periods of significant fluctuation. These fluctuations, or “hiccups,” as you aptly described them, are not anomalies but rather predictable occurrences in the market cycle.

For instance, historical data on the S&P 500 highlights regular downturns of around 5% twice a year, dips of approximately 10% every couple of years, and more substantial corrections of about 20% every three to five years. These fluctuations can unsettle you, leading to emotional reactions such as panic selling or impulsive buying.

However, as a smart investor, you adhere to a well-defined long-term plan that anticipates and accommodates market volatility. Instead of reacting emotionally to short-term market movements, you stay focused on your investment goals and maintain a disciplined approach.

One effective strategy for navigating market volatility is dollar-cost averaging. This method involves investing a fixed amount of money at regular intervals, regardless of market conditions. By spreading out investments over time, you can mitigate the impact of market fluctuations and potentially benefit from buying assets at lower prices during downturns.

Additionally, diversification plays a crucial role in managing risk within your investment portfolio. By allocating assets across different asset classes, sectors, and geographical regions, you can reduce the impact of adverse events affecting any single investment.

In essence, while market volatility may cause temporary setbacks, investors like you who adhere to a well-thought-out long-term plan, remain disciplined, and employ strategies like dollar-cost averaging and diversification are better positioned to weather fluctuations and achieve their investment objectives over time.


In conclusion, investing with your head, not your heart, is the cornerstone of successful wealth management. The unpredictability of the market underscores the importance of maintaining a disciplined and rational approach to investing, especially during periods of heightened volatility.

Emotional investing, driven by fear, greed, or herd mentality, can lead to costly mistakes and derail long-term financial goals. Instead, investors should focus on strategies that mitigate emotional biases and promote sound decision-making.

Automating investment decisions, blocking out market noise, avoiding attempts to time the market, and adhering to a well-defined long-term plan are essential components of this approach. By staying disciplined, diversifying portfolios, and focusing on fundamentals, investors can navigate market fluctuations with confidence and increase their chances of achieving financial success over the long term.

Ultimately, the key to successful investing lies in understanding that volatility is inevitable, but with a clear-headed strategy and a steadfast commitment to your financial plan, you can weather the storms and emerge stronger on the other side. So remember, invest with your head, not your heart, and let reason, not emotion, guide your path to financial prosperity.

Ready to start your journey towards financial freedom? Use Risevest, a platform designed to empower investors with the tools and resources you need to build wealth intelligently. With Risevest, you can access a range of investment options, personalized guidance, and ongoing support to help you achieve your financial goals. Take the first step towards a brighter financial future with Risevest today.